Hawaiian shirts history


 

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The History of Hawaiian Shirts

In the late 1800's plantation workers in Hawaii wore a shirt called the palaka shirt. This shirt was short sleeved with bright geometric patterns. The palaka shirt was a straight bottom shirt that was not intended to be tucked inside the pants, thereby making for a more comfortable fit.
The style of this shirt was transformed into what is known today as the Hawaiian shirt.

In 1931 a Yale graduate by the name of Ellery J. Chun designed the first colorful shirt with a Hawaiian floral print. He named this shirt the Aloha shirt (which is more commonly known today as the Hawaiian shirt). He later registered his trademark Aloha shirt in 1936 and mass produced it from his family's dry goods business in Honolulu. It is believed that Mr. Chun got the idea for his colorful Hawaiian shirt from tops worn by Japanese girls. Prior to the design of Mr. Chun's Aloha shirt, the clothing in Hawaii was quite drab. Since the advent of Mr. Chun's design, clothing styles in Hawaii have never been the same.

During the 1930's a business that produced shirts from Japanese Kimono fabrics eventually evolved into a fabric store that carried fabrics with colorful prints. These colorful prints became Hawaiian in nature, as Chun purchased some of the fabrics for his Aloha shirts. The original shirts had designs of palm trees, hula girls and pineapples. They later developed into bright colorful floral patterns as well. These short-sleeved, casual shirts made for very casual, comfortable apparel.

In the 1930's when the Hawaiian shirts began to become synonymous with Hawaii, wealthy tourists and Hollywood celebrities began buying them while they were vacationing in Hawaii and started wearing them back home in the United State. (Hawaii did not become a part of the United States until 1959 when it officially became its 50th state.)

Mr. Chun began increasing his line of Hawaiian shirts in the 1930's and capitalized on the tourist trade of the islands. By the 1950's when Hawaii was about to become a state, the Hawaiian shirt become even more popular. When Hawaii became a state in 1959, it received much attention, and of course, even more tourists. At that time, the Hawaiian shirt received more exposure, even among the movie and TV industry.

Today Hawaiian shirts are the number one export to the mainland United States.

 

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